LWT Track & Field e.V. – Modern Running Club
Winner
Excellent Communications Design
Web
Details
Sports clubs are facing the challenge of declining membership. With the goal of showing how the digital home of a modern club can look like, we created a new website for LWT Track & Field e.V., including image content. To reach the younger generation, many insights of the club's work and events are shown, the registration process was completely digitalized. Thus, the club is well positioned to grow sustainably and to inspire young people with the sport.
The Jury‘s Statement
The LWT Track & Field e.V. - Modern Running Club presents itself digitally with a website that meets the young target group at eye level with its fresh, authentic approach. Real pictures from the community create additional closeness. The fact that the registration process has been completely digitalised is only logical.
