RÖSLE E-Commerce Relaunch
Winner
Excellent Communications Design
Web
Details
Rösle has had a solid reputation for high-quality kitchen and grill appliances and accessories since 1888. The redesign puts the customer experience at the centre: emotionally charged theme and recipe worlds, intuitive navigation and a smooth checkout were prioritized. A sharpened corporate identity with high contrasts reflects the material world of the products. The technical basis was migrated to Shopware 6 in the course of the project, which offers the design team complete design freedom.
The Jury‘s Statement
The relaunch of RÖSLE E-Commerce combines the products with exciting and interesting theme and recipe worlds to create an emotional brand experience. The modern design of the contemporary programmed site arouses curiosity and makes it fun to navigate the site.
