smartclip website
Winner
Excellent Communications Design
Web
Details
smartclip, the adtech development unit of RTL, develops privacy-first adtech solutions for the largest broadcasters in Europe. The new website sought to not only apply their new brand identity, but also to use the power of design in a way rarely seen in adtech marketing. The goal: move away from adtech’s complex flow chart comfort zone and make adtech more tangible with 3D illustrations while using the faces of their people to tell the story of their brand.
The Jury‘s Statement
The new brand identity of smartclip is perfectly embodied in the design of the website, both formally and in terms of content, down to the last detail. The focus on the employees is likeable and creates a friendly closeness.
