LEONHARD KURZ IAA 2023

Empowering Beautiful Surfaces - this is how LEONHARD KURZ, specialist for thin-film decoration, presented itself at the IAA Mobility 2023 with spectacular visions for the exterior and interior of vehicles. We developed the creative concept for the entire presentation - landing pages, social media, digital marketing. At the trade fair, the combination of digital staging and real exhibits was convincing: screens, LED towers, AR, design studies that merge with the virtual animation.