Jorakay Pavilion 2024

Details
Jorakay Pavilion 2024 is the pavilion of Jorakay, a leading construction materials brand, showcased at the Architect '67. Inspired by the Key Visual concept of Architect '67, incorporating Jorakay's identity by using the grid system pattern found on a crocodile's belly to create a new diagram, making Jorakay Pavilion 2024 abstract and different from the previous year, while perfectly aligning with the theme of Architect '67. Therefore, Jorakay Pavilion 2024 can be seen as Collective Language in Jorakay’s unique style. Including lighting installation, music, visual graphics, making Jorakay Pavilion 2024 a thematic pavilion.