Rotkäppchen Erlebniswelt

The Rotkäppchen Erlebniswelt brings the brand to life for a diverse audience in an innovative way, without neglecting its history. In the listed cellar facilities, industrial culture is translated into an innovative, multimedia exhibition design using historical shaking desks and barrels. The brand colour red runs through all elements - it is discreetly and memorably visible in different materials at all stations. The barrier-free exhibition, which extends over two floors, is accessible proof that every moment in life can be a beautiful moment.