NEURA Robotics @Automate, 2024

A Big Splash in the U.S.. NEURA Robotics, a young German startup, made a strong impression at Automate 2024 in Chicago. Goals: build brand awareness, generate leads, and establish a foothold in the U.S. market. It succeeded with a striking, minimalist black-and-white design and plenty of (inter-)action: over 50 robots in motion at the booth, a show highlight. The challenge: the space was divided into two areas with a corridor between them. The design turned this into an advantage by visually uniting the sections with a luminous edge. The booth generated three times more leads than expected – a strong start in the U.S. market.