Interzum exhibition stand 2023

A theme park on 1500 square metres. Häfele, a global furniture supplier, presents the past and the future at the world's leading trade fair Interzum in joint exhibition stand. The company's centenary was the occasion for an intensive self-examination and strategic reorientation - from product supplier to solution provider. Hence a visible break with the staging philosophy of the past decades. Product presentation became theme staging. A campus with 9 independent theme islands. Plus immersive experience as a posture story on three room-forming LED walls in the ‘immersive cinema’.