SCIENCE STUDIO

The project is based on the development of a modular, sustainable booth architecture for the Fraunhofer Society, which was showcased at the HANNOVER MESSE 2024. mac. brand spaces created a flexible brand architecture under the title SCIENCE STUDIO, organizing the space into thematic and functional areas. A specially designed furniture series, including modular elements, supports the exhibits. The concept resolves the tension triangle between design, functionality, and sustainability, as up to 95% of the elements are reused multiple times. Additionally, environmentally friendly materials and manufacturing methods are employed.