Deutsche Telekom MWC 2024

Deutsche Telekom's vision for the Mobile World Congress 2024 in Barcelona was to create a creative concept centred around the claim ‘Connecting Your World’ and the sponsorship of the UEFA EURO 2024™. The trade fair stand became a vibrant people magnet and invited visitors to actively engage with technology-centred solutions. The concept aimed to underline Telekom's position as market leader, as well as a trusted companion, based on the company's strategy of 'Global Leading Digital Telco'.