100 Jahre LOWA: Jubiläumsbuch

Creation of a LOWA anniversary book with the concept "Experience LOWA - Experience Outdoor." The aim is to bring the LOWA brand and its 100-year history to life. This unusual medium is intended to inspire different target groups for the brand and at the same time create a new, holistic and emotional approach to the brand through reduced colours and large-scale nature photography. Brand communication that remains personal and highly emotional in memory.