German Design Award

German Design Awards 2021: "All Eyes On" – Newcomer Finalists and announcement of the "Newcomer of the Year"

As part of the digital programme "All Eyes On", the German Design Award 2021 will present one of this year's five newcomer finalists and their work every day during the week from 1 to 5 March:

  • 1 March 2021, 10:00: Lukas Schmidt
    Lukas Schmidt is a designer and tutor in typography. His personal focus and also the basis of his diploma thesis is to give content a spatial experience.
  • 2 March 2021, 10:00 a.m.: Max Witzstrock
    Max Witzstrock studied industrial design. In his current work, he deals with machine vision and novel technologies, among other things. In doing so, he pursues a holistic design concept with the goal of the greatest possible user comfort.
  • 3 March 2021, 10:00 a.m.: Verena Zirngibl
    Graphic designer and Newcomer finalist Verena Zirngibl is the author of the award-winning project "Willkür & Drangsal" ("Arbitrariness & Tribulation").
  • 4 March 2021, 10:00 a.m.: David Wojcik
    David Wojcik is an entrepreneur and designer. One of his works offers a solution for lower blood consumption during surgery.
  • 5 March 2021, 10:00 a.m.: Julian Peschel
    Julian Peschel is an information designer and researcher. His work focuses on critical analysis of data and satellite images.
  • 5 March 2021, 14:00: Newcomer of the Year 2021
    The end of the week is going to be exciting: The German Design Council, together with sponsor "Deutsche Telekom", announces the winner of this year's "Newcomer Award".


The highlights of the German Design Awards 2021 are being presented in a digital format from 12 February to 12 March:

On 10 March, Lutz Dietzold (CEO of the German Design Council) interviews this year's "Personality of the Year" Paola Antonelli, architect and curator at the Museum of Modern Art (MoMA) in New York, to discuss the highlights of her curatorial work to date, as well as the international design discourse.

In additional interviews and talks, industry and design experts debate the most important trends around the focal points of innovation, brand, sustainability and digitalisation. Furthermore, the Gold winners of the respective award disciplines will be presented.


The full programme can be viewed at



Information about prize-winners and awards

  • Further information about the “Personality of the Year” can be found here.
  • All winners of the German Design Awards 2021 are on display in our online gallery.
  • Up-to-date lists of the German Design Awards 2021 winners can be downloaded in our dropbox.


The German Design Awards 2021 were given out in three award disciplines: “Excellent Product Design”, “Excellent Communications Design” and “Excellent Architecture”. This year saw over 4,200 entries from 60 different countries. Accordingly, the international jury with representatives of business, science and design worked arduously to make their selection from the superb submissions. In the end, it picked a total of 76 Gold winners in 71 categories.


German Design Awards

One of the core duties of the German Design Council is to observe, analyse and evaluate international developments in design. The German Design Council has established one of the world’s most recognised design prizes with the German Design Awards. The winners of each year’s German Design Awards are an example of the commercial and cultural value of outstanding design. They also offer a point of orientation while representing current issues and directions of design.