Jury 2024

Daniela Bohlinger

Designers have the power to change the world – with every decision, every product. This is where judge Daniela Bohlinger sees a great responsibility. In this interview, she explains why good design is more than just aesthetically pleasing.

Senior Expert Management Innovation Sustainability Strategy, BMW Group
Inventions | For Daniela Bohlinger, design is more than just shaping form – it is a mindset. Looking towards the world of tomorrow, she asks herself: How can design take on responsibility? Daniela believes that design can have a real impact. Not to save the world single-handedly, but to share knowledge, provoke thought, and make change possible. Her approach goes beyond "less bad." She advocates for design that is conscious, bold, and responsible. And that inspires excitement for the future.

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