ONE2 Tea House

ONE2 Tea House

Description

The veins of a leaf with ONE2 on the brand concept create the meaning of “deriving from the same spirit” and symbolize the spirit of “inheritance.” Regarding the design of the Chinese logotype, we adopted the rafters of a traditional old house as the element of the font. In addition, we adopted the concept of the pattern of the Taiwanese inBlooom tile of an early period to design the decorative patterns according to different types of tea.


Jury statement

The signature tea leaf endows the brand with an unmistakable identity and at the same time conveys calm and closeness to nature – an impression heightened by the luminous green colour.

Winner

Excellent Communications Design
Brand Identity

Client