Praguematism – Tieto’s kick off

Description

Tieto’s 160 managers, 2 days, 1 room, 0 chairs, 0 PPTs, a big pile of white boxes and some extraordinary thinking. What on Earth happened in Prague? Tieto had high expectations for this event. The idea was to launch new organisational culture in an effective, inspiring and engaging way. The following targets were determined: to enhance collaboration, to break organisational silos, to dive deep into the new product and to learn new ways of working. The story of “Praguematism” is seen at the 3 min video.

Statement of the jury

The idea of making simple white cubes the main design element with a view to creating an exciting and mysterious experience around them that stimulates creativity has been impressively executed here.