A premium tea gift collection with the concept of Chinese zodiac and horoscopes, incorporating a bilingual brand identity, that helps to promote this Chinese cultural tradition to the worldwide people through an innovative approach and contemporary tone of voice. The graphic style of western chinoiserie willow pattern has been manipulated with the eastern Chinese paper cut zodiac character, creating a unique visual identity which is related to tea and the zodiac lucky flower.
Statement of the jury
The idea of designing a box of tea to look exactly like a teapot has been strikingly executed here and makes the brand instantly recognisable at the POS. Likewise very innovative is that the various types of tea are differentiated from each other using Chinese horoscope figures.