The online-shop design for furniture and home accessoires brand ames aims to unite the emotional perception of the ames brand world and an efficient purchasing process in a branded shopping experience. The shop is tailor-made for the brand ames and the demands of its design-driven audience. Through emotional storytelling it communicates the characteristics of the collection. The shop design is made to be used intuitively on mobile devices.
Statement of the jury
This online shop, originally created for the collection created by Sebastian Herkner for the ames brand, not only showcases its products, but also tells an exciting story about their genesis. A well-made site that intelligently combines a narrative with a minimalistically elegant design, and in so doing offers an emotional branding experience.