Kein Raum für Missbrauch: Initiative „Schule gegen sexuelle Gewalt“

Description

The cross media campaign creates awareness for the danger of child sexual abuse, reaches out to teachers and enables them to develop concepts to protect children and teens. To not provoke a negative emotional response to this intense topic, it has a positive, colourful and friendly appearance. It shows places from the target group’s work environment – all with the same perspective and angles and all design elements in perspective of the rooms shown. We visualize the slogan “No room for abuse“.

Statement of the jury

This bold and simple ad campaign transposes a strong claim into an equally strong series of readily understandable images. Use of the letter “X” as a striking key visual visualises the word “No” in the tagline.