Das Versprechen – The Promise
Description
A children’s aid organisation looking for fresh images and a novel approach to get its message across was the starting point for this delightful animation. Kinetic typography acts as the story’s narrator, while providing a stage for the hand-drawn characters to actually experience what is being narrated. Scenic illustrations hint at the characters’ living environment and supplement the key message with important details. Music and sound design underscore the dramatic composition in a playful way.
Statement of the jury
The empathic and visually unique artistry with which this film is endowed is riveting and creates empathy in the viewer.
Winner
Excellent Communications Design
Audiovisual