Area Foundy

Area Foundy

Description

The new combination of a highlighter and a brush created a new category of cosmetic products. The Yamato Takumifude brush was created so that anyone can make themselves up without having to master a specific technique. The double “V zone” under the eyes contributes to the beauty of the skin and external aging. This zone has attracted the attention of quite a few make-up artists. Area foundy was created especially for this important part of the face. With an eye to the concept of “a progressive brush”, the product was designed with a streamlined shape.


Statement of the jury

This innovative design combines two products into one, and by dint of its unmistakable design aesthetic endows the products with a highly distinctive profile. The combination of copper, gold and white makes the products look very exclusive.

Winner

Excellent Communications Design
Packaging

Company/Client