Mercedes-Benz Brand Space
»From carmaker to digital service provider« – Mercedes-Benz is on the road to the future. In the brand space employees learn what the brand is about, where it came from and where it’s going next. The space offers a highly informative and emotional experience of the brand’s future. The concept provides insights into the future positioning of the brand that operates in the context of mobility and social transformation. Employees internalize the vision and then act as brand ambassadors.
Statement of the jury
The distinctive design language and the skilful use of light in conjunction with cutting-edge technology enable employees to experience the brand with all their senses. A futuristic design that makes a visit to the Mercedes-Benz Brand Space an immersive and unforgettable experience.