#hugsnothate – Mit Umarmungen gegen Populismus

#hugsnothate – Mit Umarmungen gegen Populismus


How do we fill re:publica’s motto »#loveoutloud« with life? The answer: with #hugsnothate and a larger-than-life-size statue of Donald Trump. While hugging »him«, you will hear Trump’s voice stating rather unusual things like: »I love Mexicans« or »I respect women«. By pressing a button, all participants were able to send a selfie of themselves and the Trump statue to @realDonaldTrump via Twitter.

Statement of the jury

A powerful idea with a relevant message that’s been realised wittily using a talking Trump doll. It has also attracted considerable attention, as well as kudos from both the media and the general public.

Special Mention

Excellent Communications Design
Integrated Campaigns and Advertising