SBB – Mit Pioniergeist in ein neues Reisezeitalter
The Swiss railway company SBB is breaking new ground with its rail and road mobility service. SBB Green Class combines unlimited rail travel with an electric car, parking at the station, and car and bike sharing. The target group of the poster campaign was the pioneers of travel. Who, therefore, could better advertise the service than astronauts? They stand for the discovery of the unknown.
Statement of the jury
Astronauts depicted as travellers is an original idea. A magnificent campaign with a readily intelligible message that is also memorable thanks to the campaign’s powerful motifs.