XIANGYANG FANYUE MALL INTERNATIONAL CINEMA

Description

Large screens showing the trailers of movies are commonly found in modern cinemas. Walking into the cinema, you will not find these traditional screens but rows of small televisions. They are generated from the idea of »dark box« used for shooting in the 18th century. Through an abstract transformation, their forms are presented in a harmonious manner. The dark box can be considered the camera’s predecessor; it is an optical instrument that reflects images on the screen.

Statement of the jury

The design concept for this cinema incorporates the dynamic of film spooling off a film reel in the editing room and translates this image into a visually impressive spatial concept with high recognition value.