HUBEI QIANJIANG GOLDEN BRIDGE MALL CINEMA

Description

Film is said to be like red wine that gets better with age. The older the wine, the smoother it is. Good films can always stand the test of time. A gallery-like space is vividly presented, mimicking an art gallery that displays classical movies to arouse wonderful old memories. As the audience steps into the cinema lobby, they feel like they are touring an art gallery, allowing them to slow down and become absorbed in the movie poster decorations.

Statement of the jury

The elegant interior of the HUBEI QIANJIANG GOLDEN BRIDGE MALL CINEMA skilfully picks up on the theme of black-and-white movies, and thus on the golden era when the art of cinema began to take flight and when the first great movie stars emerged – and thus also on the glamour and magic that old films still exude today. A magnificent achievement that successfully translates movement and multiplicity into a modern, minimalist exclusively black and white design, one that reflects the magnificence of old films as a great art form and that therefore deliberately brings into play the classic features of an art gallery.