HANGZHOU DONGYING SHIDAI CINE (XIXI BRANCH)

HANGZHOU DONGYING SHIDAI CINE (XIXI BRANCH)

Description

In the old times movies were produced frame by frame with film rolls. A number of film rolls were combined into a second to form consecutive images. The designers use still images from frames produced by film rolls as the concept of this cinema. Cuboids in different lengths are scattered in the space to showcase the film rolls of classical movies over the years.


Statement of the jury

This design, comprising cuboids of varying lengths deployed throughout the space, is an arresting and pointed solution. An interpretation of classic film technology that has been realised adroitly and in a visually impressive fashion.

Special Mention

Excellent Communications Design
Retail Architecture