HK CHOW TAI FOOK YOHO MALL EXPERIENCE SHOP

Description

Jewellery is often associated with celebrations. It is one of the most popular gifts for newborn babies, birthdays, weddings, festivals and many key occasions in one’s life. The designers adopted the concept of a »giftbox« in the interior design of the shop, illustrating the sense of celebration and joy regardless of presenting or receiving jewellery as a gift. As this store signifies the launch of the brand’s Young Line, a pastel colour tone has ben adopted to create a young and energetic atmosphere.

Statement of the jury

Here, the theme of »gift box« has been transposed to an interior decor in a visually appealing fashion. Likewise pleasing here is the openness of the space, which allows the numerous cubes and cuboids of varying sizes and colours to exert their full effect.