Olimera, meaning »all day« in Greek, is a baked goods range to be sold in grocery stores internationally. White, in combination with light colours, connotes the products’ purity and freshness. A window on the pack allows consumers to peek inside. The handwritten typography gives a homey feel while achieving shelf-standout and differentiating between products within the range. Olimera was a great opportunity for us to design a contemporary, good-looking packaging that appeals to a broad audience.
Statement of the jury
The bright, decidedly friendly and youthful-looking design underlines the brand’s claim to naturalness and modernity, which is further emphasised by the distinctive handwritten typography.