Life Hacks – Frisch & Fertig – REWE To Go bei Aral
Description
REWE To Go at Aral – lifehack concept. Freshness has never been so quick and easy: With the motto of REWE To Go at Aral and the snackable content trend, original fresh & ready lifehacks will make you eager for delicious convenience products and creative recipe ideas. The 15-second spots on different topics reached several million users on Facebook as early as 2018. The innovative digital concept has achieved significantly increased brand awareness in the young, health-conscious target group.
Statement of the jury
The high-quality and contemporary production of the short clips, connected with creative recipes, makes the products look appetising and appealing.
Winner
Excellent Communications Design
Audiovisual