The Steffen Group wishes to launch a new brand to market its catering and pastry products prepared by its chefs. The agency’s mission was therefore to create a name for this new brand, to develop a visual identity and to develop packaging for each product in accordance with the new visual identity developed as well as the constraints and imperatives of the culinary field. A website is also to be developed to serve as the digital showcase for all the products.
Statement of the jury
The excellent graphic design combines elements from art, architecture and fashion to create an unmistakable identity. Even with the graphic pattern varying from one product to another, the brand retains its recognition factor across all media despite its minimalist design.