ComedyEst is a local Romanian TV channel dedicated to bringing joy and laughter to people of all ages. The identity of ComedyEst revolves around its bright and warm colour palette of oranges and reds as well as the illustration of the smiling face, derived from the motion graphics created for on-screen presentations and TV promos. From colourful and dynamic typographic systems to vivid print materials, we developed a visual platform that is engaging and tailored to accommodate a range of content.
Statement of the jury
The orange to red layered colours, connected with grey backgrounds and white text, create a distinctive identity. The laughing face, formed from dynamically turning geometric elements, underscores the comedy character of the programmes. The modern and clear design can also be used very effectively across all media.