Bulgari Kuala Lumpur
Bulgari’s flagship store in Kuala Lumpur has opened with a new façade that imagines the luxury brand’s heritage and experiments with traditional materials. The Kuala Lumpur storefront is the first in a series of MVRDV façade designs for the luxury brand. This concrete and resin facade is permeated by gold light to create a marble-veined façade combining Bulgari’s signature cornice from its Via Condotti store with a world of exuberant materials.
Statement of the jury
The characteristic cornice with its marble-like appearance attracts attention and emphasises the brand identity.