2019 STELLA SW in GENKAINADA
The fishing industry is full of videos with a sense of deja vu. It is because it is a shooting with nature. It is necessary not to disturb the fisherman. Because the angle and distance are limited, the images are all similar. This time, I decided to break the stereotype and do the exact opposite of the theory of the fishing industry to make a fishing video that no one has ever seen.
Statement of the jury
The advert portrays the fishing reel as the connection point between fisherman and fish. Through aesthetic images, the viewer finds out a lot about what professional fishermen consider when hunting for that "big fish" and can feel and begin to understand that the main thing is not the fish itself, but the fun that can be had turning this special reel.
Excellent Communications Design