Puskás Aréna Budapest Wayfinding

Description

Puskás Arena was opened to the audience in November 2019, at the Hungary-Uruguay opening game. A key issue in the design was the impact of image and national character on the graphic elements of the navigation system. When designing the route, the primary consideration was to get the visitor to their seat as quickly as possible, based on the information on the ticket.

Statement of the jury

The design combines clarity with modernity to form a striking orientation system, which guides each guest safely to their seat and also helps them find all the service facilities. An intelligent, sophisticated design that blends really well into the architecture of the stadium.