8PerScent is a detergent brand with scent solutions. The scent changes the boring routine into refreshing moments. To express this change, we designed a differentiated key visual containing flexible colours, patterns and the typeface transformation according to the scent, product names and ambience. 8PerScent conveys refreshing stories and the mood of scent by using its unique key visual, messages and package design. 8PerScent intuitively conveys the ambience of the scent and the »scent-sation of life«.
Statement of the jury
Extraordinary presentation for a scented detergent, borne by a unique design with flexible colours, shapes and fonts. Packaging design and key visual tell refreshing stories, presenting an inspiring, fragrant ambience and cultivate a fresh attitude towards life.