LOTTE HIMART MEGASTORE
LOTTE HIMART MEGASTORE is the largest electronic retail store in Seoul and an attractive place where digital products, lifestyles and cultures come together to give customers a better experience. The design team has developed the brand identity and design, including the logo system, slogan, digital and print design, signage system, and pictogram. To represent the brand experience, the graphic motif of Moiré patterns and the store identity of the entire interior were developed by us beyond the regular home appliance store to the most interesting »open house« with entertainment.
Statement of the jury
Attractive brand identity for the biggest electronic retail chain in Seoul, where digital products, lifestyles and cultures meet. The coherent design with logo and signposting system, slogan, digital and printing design as well as pictograms allow an impressive brand experience to arise.