KULTURBERICHT der Walser Privatbank AG
The Kleinwalsertal has made a lasting impression on the identity of Walser Privatbank AG. “Walser values” remain very important here, even amid a shifting banking landscape. Author Wolfgang Mörth spent a year observing the inner workings of a modern bank with a strong sense of history. The result is the “Culture Report 2015”. The first in an ongoing series of publications on value orientation, the report is a unique paradigm shift in the world of spirited corporate communications.
Statement of the jury
The culture report confidently embodies traditional values and an authentic closeness to the region, and reflects this clearly in its design.