Mobiler Konfigurator für Opel

Mobiler Konfigurator für Opel


The mobile Configurator supports the user with intuitive UX design and smooth performance to immediately convince potential buyers of the diverse design options you get when acquiring a brand new Opel car. The key element is the prompt visualization, which enables the users to customize their car in real time. The choice of car paint and rims can be viewed from three outside perspectives. The colours chosen for the seat cushions are depicted with one interior perspective.

Statement of the jury

A well-made marketing tool that makes the “Konfigurator” (as it is called in German) usable on mobile devices as well. The site is also notable for its intuitive navigation and direct visualisations.

Special Mention

Excellent Communications Design