New model launch Audi A4
For the nation-wide launch of Audi’s new A4 models, ENVY and COSALUX collaborated to create breathtaking events. Augmented Reality invitation cards excite key customers in advance. The new models are unveiled during a spectacular break dance battle of the Flying Steps versus digital welding robots. Through virtual reality glasses guests can immerse into an interactive showroom to configure their own personal car design and experience a virtual 360° test drive.
Statement of the jury
The contemporary appeal and presentation underscores the technological standards of Audi, which are spectacularly underpinned by the combination of a dynamic breakdance performance and high-tech robots.