L-Bank Geschäftsbericht 2024
Winner
Excellent Communications Design
AI in Communications Design
Credits
Company / Customer
Designer
Details
Lack of online service? With the L-Bank Annual Report 2024, we have moved past that. Together with Jung von Matt NECKAR, we developed LEA, an AI avatar that interactively guides through the content and redefines brand and user experience. LEA responds both verbally and in writing, refers to text passages and presents graphics. Thanks to real-time avatar streaming and a custom-trained large language model for this purpose, she acts quickly and intelligently, while also being approachable and accessible. Her appearance is based on the look of L-Bank employees – which makes her particularly human-like or as we say: humAIn.
The Jury‘s Statement
An AI avatar that combines dialogic ability with approachability defines the »L-Bank Geschäftsbericht 2024« in an impressive way. Digital guidance through content, supported by real-time avatar streaming and a purpose-trained language model, creates a charismatic and identity-forming user experience. The project stands out for its consistent blend of aesthetic design and advanced interaction, powerfully demonstrating the potential of artificial intelligence in communications design.
