Detach
Winner
Excellent Communications Design
Apps
Details
A brand brimming with life and emotions to position Detach clearly in a saturated market like the appstore. A unique universe with crazy Raccoons, complete with detailed illustrations and animations. A brand that is then applied skilfully to online and offline presence. With a focus on bright colors, funny moments, the brand manages to be extremely unique and immediately recognizable at a glance, while also meeting the target audience (Genz, Genx).
The Jury‘s Statement
A powerful visual language with vibrant colors and charismatic raccoon illustrations gives »Detach« a distinctive identity. Precise animations and a consistent brand experience effectively connect online and offline presence. The app impresses with its confident appeal to the target group and harmonious execution, setting standards both aesthetically and conceptually for excellent communications design.
