Joe Broker
Winner
Excellent Communications Design
Apps
Details
Joe Broker transforms complex trading into a clear, human user experience. Generous colour areas in natural tones, emotional imagery and hand-drawn illustrations make content accessible and understandable. High-contrast typography, clear hierarchies and precise micro-interactions ensure orientation and break down barriers. With high performance, flexible layouts and personalised streams, trading becomes intuitive, emotional and attractive for a new generation of investors. The design makes the complex world of finance accessible and lowers the barriers to entry for all users.
The Jury‘s Statement
The subtle interplay of clear color fields and human imagery makes »Joe Broker« distinctive and emotionally accessible. Hand-drawn illustrations, concise typography, and well-considered micro-interactions give the interface a stylish, harmonious presence. Especially impressive is how consistently the application lowers barriers to the complex world of finance, setting new benchmarks for a characterful and relevant user experience.
