ÜSTRA easy

ÜSTRA easy reimagines public transport ticketing in the Hannover Region. Instead of fare zones and ticket options, it puts people first: the app makes the fare system almost invisible and automatically calculates the appropriate fare based on the straight-line distance determined via GPS – transparently, fairly and intuitively. A streamlined interface, clear user guidance and accessibility-focused design make mobility simple and accessible. A landing page, explainer video and cross-media campaign featuring out-of-home media and promotional activities communicate the app’s functionality and benefits and drive downloads.