DRIVE THE WAVE
Winner
Excellent Communications Design
Audiovisual
Details
DRIVE THE WAVE is an attitude of life, not only a film! And the XBoard is an e-scooter that takes things to the next level. It’s your surfboard for the streets! We wanted to stage the first consumer product of our client Mubea casually and with a smile, incidentally showcasing its timeless design and innovative features. It's all about charging the new micromobility brand with emotion... The heart says: Yes, go! And then our three urban surfers enjoy the summer breeze and glide into the future.
The Jury‘s Statement
The way the likeable protagonists cruise through the cool urban world on or with the XBoards is simply casual and makes you want to grab one for "the last mile".
