Vitesco Technologies Audio Branding
Winner
Excellent Communications Design
Audiovisual
Details
As a leading automotive supplier for drive technologies, Vitesco Technologies is all about continuous motion. We have translated this musically. The music keeps driving forward - in the form of the brand symbol, the Vitesco "V". The tonality is modern, gripping and electronic, in line with the brand vision "Electrified. Emotion. Everywhere." And since a brand sound is only as good as its implementation, we've included the tools for consistent use right along with it.
The Jury‘s Statement
The way the "V" from the Vitesco logo has been translated into a distinctive sequence of sounds is ingenious and creates its own unmistakable brand identity that remains recognisable even in different variations and interpretations.
