FRANCE 2 INFO
Winner
Excellent Communications Design
Audiovisual
Details
Digital design was our main source of inspiration for the France 2 newscast visual identity. A flexible design composed of responsive boxes creates clear points of reference for the spectator. A design that allows for a better understanding of the news, creating a genuine dialogue between the images and the information. The opener uses one of France 2’s principal graphic codes: A dot that expands like a wave onto the studio screens and ends by displaying the logo of the news edition.
The Jury‘s Statement
The rebranding of "FRANCE 2 INFO" impresses with its contemporary visual identity based on digital design. Changeable responsive boxes create a clear point of reference for viewers. This design makes it easier to understand the news and promotes dialogue between image and information.
