Welcher EVERMANN bist du?
Winner
Excellent Communications Design
Audiovisual
Details
A visually striking TV commercial with the characters Theo and Wilhelm was designed for Bimmerle KG's EVERMANN brand. The combination of real images and illustrated elements created a unique visual style. Wilhelm represents tradition and prudence, while Theo represents the free spirit and adventure. Using humorous settings, we staged their characters and created a distinctive look. We consciously avoided typical whiskey clichés and classic images of enjoyment. The characters Theo and Wilhelm were uniquely created and the EVERMANN brand was effectively promoted.
The Jury‘s Statement
The TV commercial captivates with its creative blend of live action and illustration, creating a visually engaging experience. The drawn characters, Wilhelm and Theo, represent tradition and adventure, appearing in humorous, unconventional settings. This innovative portrayal highlights the brand and consciously avoids clichéd depictions, effectively conveying the advertising message.
