FRANCE INFO NEW BRANDING
Winner
Excellent Communications Design
Audiovisual
Details
After the launch of France 2 Info's new branding, France Télévisions turned to Gédéon to harmonize the identity of France Info and ensure cohesion between the two media outlets. Like the France 2 Info branding, this new visual identity adopts an agile and dynamic layout, conveying fluidity and becoming a flexible toolkit for storytelling. Also, a new animated graphic system has been designed to prioritize key information and provide viewers with strong visual cues.
The Jury‘s Statement
An agile, fluid design system defines the new visual identity of «FRANCE INFO NEW BRANDING». The striking animated graphic structure provides clear guidance and supports relevant storytelling in a versatile way. The consistent harmony between flexibility, clarity, and coherent information delivery is particularly impressive. This results in a charismatic audiovisual presence that stands out in both quality and impact, fully deserving its Gold distinction.
