100 Jahre LOWA: Jubiläumsbuch
Winner
Excellent Communications Design
Books and Calendars
Details
Creation of a LOWA anniversary book with the concept "Experience LOWA - Experience Outdoor." The aim is to bring the LOWA brand and its 100-year history to life. This unusual medium is intended to inspire different target groups for the brand and at the same time create a new, holistic and emotional approach to the brand through reduced colours and large-scale nature photography. Brand communication that remains personal and highly emotional in memory.
The Jury‘s Statement
The »100 Years of LOWA: Anniversary Book« stands out with its impressive nature photography and well-structured layout. The high-quality materials and thoughtful design invite readers to explore the history of the LOWA brand in a new, emotional way.
