"China in the Classics" : Cultural gift
Winner
Excellent Communications Design
Books and Calendars
Credits
Company / Customer
Designer
Details
"China in Classics" is a large-scale cultural program for ministerial visits of foreign exchanges and cooperation for the China Media Group. The program focuses on Chinese classics. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. The material uses special tactile paper to give the gift box a more historical and cultural connotations.
The Jury‘s Statement
The lovingly designed presentation of the ten Chinese literary classics looks extremely high-quality. The set including the packaging is not only aesthetically fascinating down to the last detail, but also due to the quality of the paper, which can be felt with the hands and thus becomes a sensual experience.
